BEHIND THE GYM DOORS: HOW THE MULTISPORT CARD IMPACTS FITNESS BUSINESS EARNINGS

Many gym-goers enjoy the convenience of the Multisport Card, using it to access a variety of fitness centers without thinking twice. But what do these visits mean for the gyms financially? Are fitness centers profiting from the program—or just staying afloat? This article dives into the economics of the Multisport partnership and examines how mu