Behind the Gym Doors: How the Multisport Card Impacts Fitness Business Earnings
Behind the Gym Doors: How the Multisport Card Impacts Fitness Business Earnings
Blog Article
Many gym-goers enjoy the convenience of the Multisport Card, using it to access a variety of fitness centers without thinking twice. But what do these visits mean for the gyms financially? Are fitness centers profiting from the program—or just staying afloat?
This article dives into the economics of the Multisport partnership and examines how much gyms actually earn when you swipe your card. Whether you're a fitness enthusiast, a gym owner, or simply curious, you'll get a clearer picture of the business behind your workout.
To explore a detailed overview of gym earnings from this program, check out this guide on karta multisport ile zarabia siłownia.
What Is the Multisport Card?
The Multisport Card is an employee benefit popular in Poland and other parts of Europe, offered by companies like Benefit Systems. It grants cardholders free or subsidized access to thousands of fitness facilities including gyms, pools, and wellness centers. Users simply swipe their card at the entrance, and the visit is recorded—no separate membership required.
Why Gyms Join the Program
Gyms often participate in the Multisport network for increased visibility and to boost foot traffic. Being listed as a partner makes the facility more discoverable and potentially brings in new customers who might not have visited otherwise. For smaller or less centrally located gyms, this visibility can be a powerful draw.
How the Payment Structure Works
Every time a Multisport user visits a gym, the gym receives a small payout—typically between 5 and 10 PLN per visit. This payment is negotiated between the gym and Benefit Systems and depends on multiple factors including location, facility size, and usage volume.
In many cases, this payout is much lower than what the gym would earn from a standard membership or a one-time guest pass. A typical drop-in fee might be 25–30 PLN, while Multisport users generate only a fraction of that.
You can learn more about the payment rates in this article on karta multisport ile zarabia siłownia.
The Hidden Costs for Gyms
Accepting Multisport members isn’t free from drawbacks. Each visitor increases operational costs—electricity, water, staff time, and cleaning supplies. There’s also faster wear and tear on machines and equipment. Over time, these costs can add up and cut into already thin profit margins.
A Quick Case Study
Consider a mid-sized gym that receives 1,000 Multisport check-ins per month. If they earn 7 PLN per visit, that’s 7,000 PLN monthly. However, if they had 100 regular members paying 100 PLN each, they'd earn 10,000 PLN—with fewer visits, less strain on staff and equipment, and higher profit margins.
Limitations and Challenges
Low Per-Visit Earnings: Many gym owners argue that the revenue from each visit doesn’t reflect the true cost of serving that customer.
Overcrowding: Multisport users often visit during peak hours, which can reduce the quality of service for regular paying members.
Upsell Restrictions: It’s harder to sell premium services to Multisport users since their package already includes broad access.
Creative Strategies to Boost Revenue
Some gyms offer workshops, specialized training sessions, or health products that aren't covered by the Multisport plan. These extra services can be a valuable source of additional income. Others use Multisport access as a lead generator—encouraging users to convert to full memberships.
Conclusion
The Multisport Card provides excellent value for users, but it’s a complex issue for gym owners. While it increases traffic and visibility, it also puts financial and operational strain on fitness businesses. The key to success lies in strategic planning—balancing Multisport traffic with upselling, cost control, and long-term member engagement.
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